Swedish company Moxiam is helping older adults live safely at home for longer, while offering peace of mind to families and care professionals. Its solution combines discreet sensors with an intuitive app that monitors daily routines and flags unusual patterns in real time - all while keeping the “senior in control” by letting them decide who can access their information.
Through the ACE project, Moxiam has expanded beyond Sweden into Belgium, where LiCalab is piloting the solution in collaboration with care group Orion. By complementing traditional alarm systems with a more proactive approach, Moxiam aims to extend independent living, reduce stress for informal caregivers, and provide professionals with valuable insights into daily routines.
We spoke with Roger Jongen, Head of Product and Technology at Moxiam, about the inspiration behind the solution, the challenges of adapting to new healthcare systems, and how the ACE project is helping refine and scale their impact across Europe.
Can you introduce Moxiam and explain how your technology works?
RJ: Moxiam is a Swedish care innovation designed to help seniors live independently at home for as long as possible, while providing peace of mind to their families and care professionals. Our solution combines discreet sensors with an easy-to-use app that tracks daily routines and detects deviations. When unusual patterns occur, they are flagged in real time. A key principle of Moxiam is “senior in control”: older adults decide who has access to their information, ensuring privacy, dignity, and autonomy.
How did you first hear about the ACE community platform and the ACE project?
RJ: Our first contact with ACE was in Sweden, through Höganäs municipality, one of the ACE project partners. This connection introduced us to the ACE Community Platform and the opportunities for collaboration it offers.
Your solution is being tested by LiCaLab in Belgium through a match made via the ACE Community Platform. How did this collaboration come about?
RJ: LiCalab reached out to Moxiam following a request from the Care group Orion, looking for a solution for their assisted living facilities. Their aim was to complement the legally required fixed alarm button with a more proactive and supportive technology. This led to the current pilot collaboration within ACE.
What impact do you hope to achieve with your solution, and how is the ACE project supporting this ambition?
RJ: Firstly, we hope to provide added value for the seniors’ social and professional care system:
- For seniors: We aim to help them feel safe, independent, and in control of their lives.
- For informal caregivers: We provide reassurance and reduce the stress of constant monitoring.
- For professionals: We deliver insights into daily routines, enabling care to be more closely tailored to individual lifestyles.
Ultimately, our goal is to extend the period in which older adults can live independently, while maintaining dignity, contact and peace of mind.
The ACE project supports this ambition by:
- Offering user feedback that shapes product development.
- Providing real-life testing to assess customer fit and refine both target audience, and adjusting the proposition.
- Opening doors to Flemish care organisations and their perspectives.
- Helping us explore the gap between expressed needs and actual needs of seniors sometimes acknowledging that things aren’t going as well as one might claim and (informal and professional) caregivers.
What inspired you to co-develop Moxiam for older adults?
RJ: We strive to tailor Moxiam to each individual's situation. Assistive technology should seamlessly align with the needs of older adults. "One size fits all" solutions often fit no one. Our solution must be adaptable and tailored to personal preferences and routines.
What have been the biggest challenges in introducing your solution into a foreign healthcare system?
RJ: There is no such thing as the senior: older adults vary greatly all over Europe. Moxiam strives to be adaptable to personal preferences and routines. In Sweden, we work with local governments through tenders. In Flanders, the landscape is more fragmented, involving different care organisations and independent healthcare workers. Language is also a challenge - solutions must be available in the native language.
Your product has already been successfully implemented in Sweden. What insights from those deployments have been most valuable for expanding to other countries?
RJ: The principle of "senior in control" is key and must remain the guiding principle. The system should be adaptive to fit every senior. Moxiam should empower the senior rather than monitor the senior.
We have also learned that Moxiam can strengthen communication between seniors, informal caregivers, and professionals, allowing for deeper, more meaningful conversations beyond ‘the standard checkups’.
Would you recommend the ACE Community Platform and project to other companies or innovative care stakeholders? If so, why? What value has it brought to you so far?
RJ: Absolutely! ACE has given us valuable insights into the Flemish care system and confirmed many of our assumptions. We’ve been able to fine-tune our solution to meet customer needs in Flanders, ensuring users feel heard and safe. We’ve also gained practical and technical insights, particularly into the importance of a careful onboarding process. Some seniors experience care-related shame: they don’t want to bother their informal caregivers. Others simply have no informal caregiver available. Neighbours can also care for each other. In this sense, Moxiam is not only a technological innovation, but also a social, community-building one.