The recent Intertraffic article on the growing role of eco-rewards in public transport and active mobility highlights an exciting shift to shape sustainable travel behaviour.
The article explains this trend clearly: “Enter eco-rewards: an approach that taps into behavioural economics. People respond to nudges, especially when they translate a moral good into a personal win. ‘Make the right choice and we’ll make it feel rewarding’ is the promise. It’s immediate gamification applied to your commute with a subtle answer to the age-old question of ‘What’s in it for me?’.”
In the Netherlands, the ‘Da’s zo gefietst’ app, initiated by the Overijssel MegaBITS Flagship, encourages people to cycle more often by offering rewards for bicycle trips.
But the benefits extend far beyond motivation alone, as this innovative app to stimulate cycling also provides a data dashboard for governments. This tool aggregates anonymized mobility data, such as trip frequency, modal shifts, and route usage, enabling provinces and municipalities to fine-tune cycling infrastructure and policies. The data is processed and stored securely.
Read more about eco-rewards in the original Intertraffic article.
Learn more about how ‘Da’s zo gefietst’ contributes to smarter cycling policy within MegaBITS.