Behavioral change through animation/communication

The animation component involves implementing an engagement plan to raise awareness of sustainable mobility alternatives available in the local area for people’s travel needs. The production of the film by CEREMA will also play a role in their dissemination strategy of their communication efforts. The improvement of the existing mobility services includes digital changes on reservation systems to make them more accessible and easy to use and investing in a new e-bikes fleet for schools so they can be easily lent to students for specific periods of time.