Following the kick-off meeting of Connected River, Hamburg Port Authority organized a stakeholder workshop to identify the needs for the homePORT adaptation process. The aim of the workshop was to collect the most important issues and trends affecting the port or the ones that are missing.
Hamburg Port Authority (HPA), one of six host partners within the Connected River project, is founder of the pilot area homePORT Hamburg - an innovation campus for future maritime solutions, located in the port of Hamburg. As an open space test area for prototypes and innovations, homePORT promotes the collaboration in the Port of Hamburg and brings together pioneers to enable them the testing under real conditions in order to make their products suitable for practical use.
The Connected River project aims to strengthen the capacities of multi-stakeholder ecosystems and one essential part of the project Work Package 1 is to identify regional stakeholders in order to be able to operate in a user-centric way.
In May, HPA hosted their first stakeholder workshop at the premises of their approach partner Digital Hub Logistics Hamburg. The aim was to bring together diverse partners and stakeholders for identifying the needs for the homePORT adaptation process. The workshop not only served as a catalyst, but also triggered a series of follow-up events at the Digital Hub hosted by HPA.
At the latest event in August, the stakeholders identified and collected the most important issues for the port, such as education, further training, new talents and qualified workers.
Furthermore the approach or rather the service and performance spectrum must include the topic of "Real laboratory as a Service" as well as exchange, networking, knowledge transfer and showroom possibilities which already is a part of homePORT and must be contained.
Various event series focused on education and training are already taking place, and the next step will now be to identify which ideas can be expanded and which new ideas may become established on the market. During the workshops, it also became clear how important it is to take into account the needs of both the new generation and those who already belong to the workforce.
Now further ideas will be collected based on a digital ideation process in order to be able to make a selection at the next stakeholder meeting at the end of August. The next step will be to define how to implement the ideas.
Key learnings from the workshop:
- both the field of education and the field of further education are of interest
- It makes sense to have a wide range of ideas available in order to develop the best possible formats from them
- the wheel does not have to be reinvented: ideas/ formats can just as well be relaunched or further developed
- uniting different parties (adolescents, those already in the workforce, and companies such as start-ups and those who are already established on the market) could create added value for everyone
Current challenges to deal with:
- Identify a new USP
- Which topics should be addressed / need more presence / are relevant?
- How can existing ideas be implemented?
- How do we (best) implement all ideas together?
- Will there be interested participants for the ideas?
The next steps: In the second round of digital brainstorming, various ideas for formats and events are now being collected to help address the port's focus areas and topics. For example, tech master classes for school students or trainees, where they can gain insights into new technologies and spark their interest in training or studying in this field. In close cooperation with the stakeholders, further ideas are now being developed to be implemented in the coming months.
Source: homePort & HPA