Did you notice a step-change in our social media and video work in the past months? Shane Woodford is currently working with us, reinforcing our communication and infusing the Viborg office with his trademark energy and humour.
So how did he end up in the European Union, working in the world of Interreg? The story begins in Abbotsford where he grew up. Back then, it was a small rural place outside Vancouver, British Columbia in Western Canada. With its pacific coastline and mountain ranges, the province is a place of great wilderness and home to animals like grizzly bears, mountain lions, and bighorn sheep.
“There’s so much outdoor beauty so people do a lot of hiking, camping, and canoeing. You can go sailing in the morning in Vancouver and then drive up to Whistler and go skiing two hours later,” Shane says, adding: “It’s this place of enormous natural beauty and it’s also this place that struggles with homelessness, industrialisation, and endangered stocks of fish like salmon.”